Apps Unlimited – One Small Step for Google Apps for Business, One Giant Leap for CloudLock Today at Google I/O, Google announced a new strategic direction for Google Apps for Business, marking a pivotal day for CloudLock in…

Apps Unlimited – One Small Step for Google Apps for Business, One Giant Leap for CloudLock

Tsahy Shapsa

As a co-founder and VP of Development at CloudLock, Tsahy spends his days leading the company’s corporate and business development efforts. He has been featured in major publications and online news outlets such as NetworkWorld, Talkin’ Cloud, and more.


Today at Google I/O, Google announced a new strategic direction for Google Apps for Business, marking a pivotal day for CloudLock in the Google Apps ecosystem. Traditionally, Google Apps was centered around Gmail with all other services ancillary to the core value proposition. Google is now shifting the emphasis of Google Apps towards Google Drive.

We believe the new emphasis Google is putting on Google Drive will translate to accelerated growth in the number of organizations migrating to Google Apps, eliminating their expensive, legacy storage file servers. As these organizations migrate their unstructured data to Google Drive and create new content in Google Drive, they’ll look for a unified cloud data loss prevention (DLP) solution, allowing them to apply their own data protection policies across all of their data stored in the cloud.

Google’s announcement also highlights new, advanced, Google Drive auditing and administrative capabilities, commoditizing the value of Google Apps admin tools and Google Drive auditing tools available today in the marketplace. At CloudLock we believe that core administrative and auditing capabilities should be delivered by the underlying platform; Google continues to do a great job at further enhancing the baseline value proposition. Google has also done an excellent job in addressing the security needs of companies embracing the cloud at the platform level.

At CloudLock, we specifically address the additional layer of security at the data and user levels. When we launched CloudLock in January 2011, our vision was to provide a cloud security solution focused on DLP for SaaS applications. The strategy we chose initially was to bet on Google Drive being adopted as a cloud file server by organizations, replacing on-premise file repositories. In the last three and half years we have acquired over 700 customers of various sizes, across all verticals and geographies with more than 5 million users under management, benefiting from Google Drive and CloudLock’s people-centric cloud security approach.

With Google Drive becoming an increasingly more critical component of Google’s Cloud strategy, we believe CloudLock is set up better than ever to address the additional security requirements of organizations moving into the cloud. CloudLock provides a cloud security solution that allows organizations to detect, classify and encrypt sensitive data to address behavioral risk – risk created by employees, maliciously or inadvertently.

That approach applies to Google as well as other public cloud applications, such as Salesforce SalesCloud, Salesforce Service Cloud, Salesforce Chatter and Salesforce Files, solutions we’ve been supporting since last year. CIOs and CISOs are increasingly seeking a single, unified cloud security solution with a single dashboard and policy management platform for all their SaaS applications. This has been our vision from day one. As the Google Apps ecosystem and other public cloud platforms mature, CloudLock is shaping the future of cloud security.

Ready for More?

In our eBook, you will learn strategy and tactics every organization can leverage to complement Google’s data protection capabilities, with a specific focus on behavioral security.

The eBook discusses data security and compliance within Drive, dives into the power of securely enabling collaboration, speaks to the value, risk, and potential controls around 3rd party SaaS apps, examines the benefits of file-level encryption, and finishes with actionable tips to make it all happen.

Get your copy today.


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